To give you a flavour of some of the new products we have introduced from the manufacturers Discus Dental we have the excellent NITE WHITE range, in 10% / 16% and 22% carbamide peroxide. These are ideal if you already have your whitening mould, however if not don’t worry as we will include FREE with each kit x 2 THERMOSHRINK WHITENING MOULDS. We have also added DAY WHITE which is a massive 38% carbamide peroxide, with initial wear time of only 15 mins per session. Again we will offer the x 2 FREE Thermoshrink whitening trays.

Developing further our oral hygiene products we have taken time to study bad breath or for a more technical term Halitosis. The bottom line is that there are no actual ‘cures’ as such, however the amazing BREATHRX range is clinically proven to reduce, and in some circumstances alleviate bad breath. With over 400,000 Google searches a month for remedies to the cause or symptoms of bad breath we felt it was important to add this option to those who suffer. We have added a very specifi three products, a tongue scraping kit, fresh breath spray and a full Super ‘Bonus’ Starter Kit .

BreathRX - Clinically Proven

We have also been able to source a regular supply of the famous Crest Vivid White, Pro Health and Pro Health Night toothpaste’s, directly from America. We just cannot get enough of these, however we have now secured a regular supply line to the UK.

Don’t forget our old favourites to, the complete CREST WHITESTRIPS range has had a facelift, simply go to www.crestwhitestrips.co.uk.

In support terms we have added a WHITENING INFORMATION CENTRE, in depth FAQ’S and the opportunity to sign up for our ACCOUNT VIP Membership. But what do I get I hear you ask, well firstly you will access to your own account details, with secure logins, here you can view previous orders, current order status, wish lists and much more. Further you will receive FREE our brand new i-Smile Monthly newsletter which will bring you FREE GIFTS, COMPETITIONS, ADVANCED access to NEW PRODUCTS with SPECIAL MEMBER DISCOUNTS.

As further security and online tracking of your order we have added an ‘ORDER STATUS’ link, so that as your order processes from packaging, to shipment (including tracking references) and finally delivery you will know exactly where your goods are – all sent FREE via email to your in box!

We hope that you like our new website and we thank you for your continued support, please feel free to email be return with your comments, so why not jump straight in and dont miss that opportunity to WHITEN & MAINTAIN your beautiful WHITE & NATURAL SMILE, simply go to www.crestwhitestrips.co.uk.

Regards & Happy Whitening

Steve

As you know we started out merely as a 1 product offer. Today we feel that we are much more than just a site that sells products. When you see our new website in only 10 days we hope that you feel that you have reached a real educational site in teeth whitening and oral care. Gradually over time we will add more information to further enhance your pleasure.

As a taster for the new website we will introduce i-SMILE, something that our ‘blog’ readers are already familiar with, with i-SMILE we will bring much more to you;-

i-SMILE Newsletter

VIP Membership

FREE Oral Hygiene Gifts

Advanced Product Launches

Special Offers only for VIP members

10 New Oral & Teeth Whitening Products

Teeth Whitening Product Selector

On product launch day we will be offering all our clients a FREE Colgate ‘Sensitive’ travel toothpaste and a FREE Oral B Cool Mint Floss

PLEASE FEEL FREE TO VISIT OUR ONLINE STORE AT WWW.CRESTWHITESTRIPS.CO.UK

Keep Smiling

Steve Douglas

Advanced Seal - The Best Yet?

The NEW improved Crest Whitestrips ADVANCED SEAL are proving something of a hit with our clients. Orders for the latest Crest Whitestrips product from Proctor & Gamble are out selling the other ‘retail’ versions. The NEW improved strips make it so simple to whiten your teeth. You can now whiten whilst you do a multitude of activities, from daily chores, showering, your make up or hair – you can even drink water whilst whitening!!!

More Convenient

Advanced Seal are the same 10% hydrogen peroxide as Premium and Premium Plus and a 14 day whitening treatment. Affordably priced at  only £39.99 you can purchase them direct from our online store at www.crestwhitestrips.co.uk where you can also a see a product demonstration video of the new improved strips – teeth whitening just go alot easier !

Happy Whitening

Steve Douglas

www.Crestwhitestrips.co.uk - Watch out for our NEW WEBSITE coming soon. After 5 years successfully providing online teeth whitening solutions to the UK & Western Europe, over 30,000 satisfied new and repeat customers, things are just going to get better. NEW products, MORE ORAL Hygiene solutions and MORE Care for our pearly whites!

NOVEMBER OFFER – BDAZZLED PROFESSIONAL

• Do You Want White Teeth?
• Are your teeth yellow, red / brown, or off white?
• Are you embarrassed to smile?
• Or you would just like a beautiful white smile?

Well now you really don’t have to pay hundreds of pounds at the dentist? With this months SPECIAL OFFER there are even more savings to be made.

BDAZZLED PROFESSIONAL is 24.5% carbamide peroxide will whiten your teeth back to their natural shade. Simple to use, very affordable with long lasting results!

To coincide with the launch of our new website in December and the ever nearing Christmas ‘party’ season we are offering all our readers a £5.00 discount on orders for BDAZZLED PROFESSIONAL. This offer will be limited to the first 100 orders only, so please don’t waste another minute to avoid disappointment.

Go directly to the Bdazzled Professional order page (by clicking this link) add the promotion code sd02, and pay only £37.98 a saving of £5.00.

Bdazzled Professional will remove yellow, red  brown and grey tooth stains FAST. Easy to use, affordable and dental quality.

A bright and healthy looking smile today is a very strong factor in both our social and professional lives. Remove intrinsic yellow or unwanted tooth stainscaused by our lifestyles and ageing quickly. Remove all those stains caused by caffeine, tea, nicotine and red wine in a matter of days. By working closely with the manufacturers we are able to bring you the highest quality 24.5% carbamide peroxide available today.

Simply click here and we will rush you a Bdazzled Professional Home Teeth Whitening System. Remember this is limited to our next 100 ‘blog’ readers only. Why not order two, one for your partner or friend? or treat a loved one to an early Christmas present? Enter code sd02 and pay only £37.98, and save £5.00.

Happy Whitening

Steve Douglas

ps – there are a number of teeth whitening scams around at present offering free trials of teeth whitening products. This is NOT one of them. it is simply an introduction to home teeth whitening. It is simple, safe, affordable and as you will see from our website site we provide a full range of advice, information and a range of established and ‘branded’ oral hygiene products from the worlds leading manufacturers.

The following guidelines  are for the use of professional quality thermo shrink whitening trays, dentist moulds and high quality dental strength bleaching gels that we sell on our website www.crestwhitestrips.co.uk.

Before Treatment

Ideally brush and floss prior to bleaching your teeth as the whitening process is more affective with clean, dry teeth. Make sure that the whitening trays are clean and dry and fit well before applying any whitening gel. Moisture can reduce the efficiency of the gel and can sometimes slow down the whitening process.

Applying the Whitening Gel

It is VERY IMPORTANT that you do not fill the whitening trays with gel. Simply place a small drop of the whitening ingredient half way up on the inner front surface of the tray where each tooth has left an impression. Do not spread the whitening ingredient around.

The average persons arch requires 0.5ml – 0.7ml of whitening gel, and we recommend that you only whiten the first 8-10 teeth as when we smile most people do not see the back teeth. However as everyone is different and our smiles differ it is a matter of choice how many you whiten. The whitening ingredient will mix and work its way around all the teeth during the process so a good coverage is always achieved.

Bleaching Trays

Insert the tray into the mouth and over the teeth. If  there is any excess whitening ingredient that seeps over the top of the tray, simply hold the tray in place with one hand and wipe away excess gel with a dry tissue from the lips and gums. Then wear the tray with the whitening gel as directed by the manufacturer.

After Whitening

Remove the tray and rinse away any excessive whitening gel. Then floss and brush with your ‘sensitive’ tooth paste or if the teeth are overly sensitive wear the trays for longer with the Dr Collins De-Sensitising gel.

Important Whitening Considerations

Dental Work.

Tooth bleaching or whitening will only whiten your teeth back to their natural shade, whatever that was. If you were born with naturally yellow teeth then that is the shade you will go back to. The whitening process works over a period of time and everybody is different, some see results or big shade changes in a matter of days, others who may have more intrinsic stains can take longer. The process generally can take from 5 – 30 days.

Tooth whitening will NOT work on any dental work, it will not whiten or bleach, caps, crowns, veneers, bridges,fillings, bonding or any other artificial dental work. It is recommended that once you under go the whitening process you then have your ‘dental work’ redone to match your new shade, knowing that you will always be able to maintain your new levels of whiteness with simply top up whitening.

Teeth that have become yellow over time generally whiten the fastest. However Tetracycline (antibiotic) stained teeth or greyish teeth are more difficult to whiten or bleach. If you have amalgam (silver) filling’s, near or behind the front teeth, long term bleaching can cause surrounding teeth to appear or have a green tinge to them. Also, exposed root portion of the teeth which occurs with gum recession also will not bleach. Bleaching teeth that are generally translucent in appearance can cause teeth to become more translucent or darker as the dentin (porous dark layer underneath the enamel) is more visible. if you are concerned about any of t he above it is recommended that you consult your dentist.

Sensitivity

As we have already mentioned some sensitivity during the whitening process is normal. Your gums can become slightly sensitive (tingling sensation) or can be moderately uncomfortable. This is common and while using all products containing peroxide based gels, however it is NOT harmful. If you suffer from increased sensitivity then follow our instructions on how to prevent sensitivity. Due to the nature of the whitening process crestwhitestrips.co.uk highly recommend the use of Dr Collins desensitising gel following a bleaching treatment.

WARNINGS

• Do not use whilst pregnant
• Keel all gels & syringes out of the reach of children.
• Do not smoke, eat or drink whilst bleaching your teeth.
• Dental whitening gel should be refrigerated for long term storage. Shelf life is one year un-refrigerated, 2 years refrigerated.

We are delighted to bring you a comprehensive range of teeth whitening products / kits that are a take home version, sold by thousands of dentists world wide. Please feel free to browse our store at www.crestwhitestrips.co.uk or email me direct at stephen@themccannagency.co.uk for further information.

Happy Whitening

Steve Douglas

Sales Director

The McCann Agency Ltd.

www.crestwhitestrips.co.uk

However there are a few conditions that may make teeth whitening inappropriate or could make teeth whitening sensitive;-

1) Active gum disease or receding gums

2) Under 16 years of age

3) If you have over brushed your teeth this can lead to the exposure of the dentine at the base of the tooth. Also excessive consumption of carbonated drinks.

4) If you are pregnant.

5) More severe forms of fluorosis (brown spots to dark patches) would require a different kind of treatment as they would not really benefit from normal teeth whitening, mild cases are not such a big deal.

The amazing fact of course still remains. If you placed a tooth in a can of fizzy drink it would dissolve completely over the course of 12 – 24 hours!

Dentists have been whitening teeth for hundreds of years using carbamide peroxide and hydrogen peroxide. Fundamentally it is safe apart from the aforementioned points, and we always recommend that you visit your dentist about your personal situation before under taking any whitening procedure.

All the products that we sell at www.crestwhitestrips.co.uk are dental strength carbamide peroxide or hydrogen peroxide. They really do work and will whiten your teeth back to their natural shade.

Happy Whitening

Steve

Tenderness of the Gums & Cheeks

With all of today’s modern teeth whitening kits your gums and cheeks are protected by the whitening tray, mould or barrier material (strip). When the days treatment is complete the gums or cheeks can sometimes appear white or feel slightly sore or tender, HOWEVER DON’T PANIC. In most extreme cases the soreness should ease and disappear in the following 48 / 72 hours.

Sensitivty

There are some extreme cases of patients with unbearable pain from tooth sensitivity. If you know already that you have sensitive teeth then you should consult your dentist and take necessary precautions such as ;-

a) Use a pre whitening toothpaste and desensitising gel before, during and after the treatment

Not long lasting & naturally reversible

b) Use a ‘sensitive’ toothpaste after the treatment. Arm & Hammers ‘sensitive’ is a brilliant tooth paste for preventing tooth sensitivity. Alternatively consider a tooth whitening product like Bdazzled Professional or Xpress, both contain water and are slightly less ‘aggressive’ than other products.

In general sensitivity during or after tooth whitening can range from a mild tingling sensation to moderate discomfort. Generally we find that in these cases it can last from a few hours to two days. To help any sensitivity you can also try to avoid cold drinks and foods for this period.

Tooth sensitivity is not long lasting and is totally reversable, DO NOT PANIC - it does go away all by itself and at no stage is any damage done to the nerve or tooth. Whitening is a safe procedure when done correctly and the instructions followed carefully. There are minimal side affects and the benefits are endless.

White Spots

If you were born with ‘white spots’ (fluorosis stains) or had any pre existing white spots before whitening, these spots after a whitening treatment can in some circumstances appear ‘bright white’ against your gleaming white teeth. Generally these spots go back to their ‘natural’ shade after a few days. The reason people can have these spots is usually due to fluoride in the water, and they tend to turn alot whiter during the process due to the different moisture content from that of the tooth.

Veneer, Crowns, Caps & Fillings

For those of us that have any of these the good news is that the whitening process will not damage them – it will not whiten them however! just your natural teeth.

Ideally to get the perfect solution if you have any caps, crowns or veneers then use one of our professional teeth whitening systems, Crest Whitestrips or Bdazzled , (click on one of the links to go direct to the appropriate page) to whiten your teeth back to their natural shade. Then visit your dentist and in the money that you will have saved by not having your teeth whitening at the dentist then you can have your non natural teeth changed to match that of your new pearly whites.

So finally in our analysis, bleaching will not cause any long term lasting damage to your teeth. However ‘bleaching’ will not ; –

• Bleaching will not bleach out the black, brown or white color imparted to teeth due to decay.  Teeth should be repaired before bleaching is performed.
• Bleaching will not bleach out darkness imparted to teeth by old amalgam fillings.  Removing the old metal filling and replacing it with a new composite will usually accomplish this, but if the tarnish has penetrated deeply into the tooth structure, the tooth may remain permanently discolored.
• Bleaching will not generally improve the appearance of fluorosis if the patient grew up in a part of the country (before the 1960′s) that had a high concentration of fluoride in the drinking water.  This problem is also prevalent in patients who “ate” a lot of fluoride toothpaste when they were toddlers.
• Bleaching is ineffective in reducing the irregular gray horizontal lines seen on patients with tetracycline stain in their tooth structure.  Tetracycline stain is seen primarily in older patients who received tetracycline to treat ear infections when they were infants and toddlers.  Physicians in those days did not know that this drug would incorporate itself into the developing teeth of children causing this deformity.

Happy Whitening

Steve

There are several reasons why we all don’t have the same gleaming white smile. however we will focus on the two main types, extrinsic and intrinsic staining.

Responsible for the extrinsic staining are the usual suspects, tartar, red wine, coffee, tea, curries and tobacco. Extrinsic staining is the simple staining of the tooth’s surface enamel or exterior and these are the easiest stains to remove. Heavy smoking can make these stains a little more troublesome and they can take longer to remove. Intrinsic stains are those that have seeped through the tooth’s outer surface enamel and down onto the dentin (this is the porous layer under neath the enamel). This happens with the long term absorption of  the above ‘criminals’ in particular tobacco. Intrinsic stains can also be caused by genetic malfunctions or the incorporation of substances during the tooth’s formation, or indeed any antibiotics taken as a child; Excessive fluoride or tetracycline also cause these deeper intrinsic stains.

On the basis that you already visit a dentist regularly and your dentist maintains a good regime of scaling and polishing then teeth whitening is the next process to take your teeth back to their natural shade.

That last paragraph is very important and we would always recommend a discussion with your dentist first before under going any teeth whitening process. It is also important that you understand the process, and what your ‘natural shade. actually was – you may as well have realistic expectations!

Our natural tooth colour is in the main determined by the shade of our dentin, and the thickness of our enamel. As we grow older and substances are absorbed through our enamel and into the (unfortunately) porous dentin our teeth appear darker as dentin darkens over time, and to make matters worse as we age our enamel gets thinner emphasizing the darker shade even more. Unlike the rest of our body the human tooth stops growing once they are fully formed and wear and tear does take place, and so it is vital that we look after all aspects of our ‘Oral Hygiene’ – the next step is false teeth!! We must prevent tartar build up, scaling, plaque and maintain healthy gums and enjoy then the teeth whitening and the benefits that we can gain from a beautiful, healthy white smile.

Most teeth fall into the following ‘shade’ categories, yellow / grey / brown-grey and reddish yellow. However all these stains  / shades will whiten over a period of time depending on which teeth whitening product that you have chosen, its strength and length of treatment period. Yellow teeth are by far the easier to treat and fastest, then reddish yellow. Grey and brown teeth can take a little longer, however with stronger bleaching agent and and time period your natural shade can still be reached.

If you understand the above then the choice of teeth whitening product is made significantly easier. Purchasing a good, established teeth whitening brand like

Crest Whitestrips or Bdazzled will whiten your teeth back to their natural shade.

So watch out. Typically you will sign up for a free trial, and then as the months trickle by find you are being debited around £70 pounds per month for a first free trail and there on after each month you will find the dreaded sum  debited from your bank statement, again and again. Technically these are not a ‘scam’ however please please read the terms and conditions before signing your life away.

Reported today (27/10/09) on KIIITV (TEXAS) -

October is National Dental Hygiene month and Better Business Bureau is warning consumers to be cautious of online ads offering the promise of a whiter, brighter smile. BBB has received a recent increase of complaints from consumers who thought they were signing up for a free trial of teeth whitening products, but were repeatedly billed for products and services they didn’t want.

The ads for teeth whiteners can be found on popular sites such as FoxNews.com, CNN.com and ABCNews.com. The ads typically link consumers to phony blogs and fake news sites designed to look like impartial third party endorsements of the products. The phony endorsements then direct the consumer to a main Web site claiming the product sold is “As seen on” ABC, Forbes.com, CBS News, CNN and USA Today and displaying the logos of these news outlets.

BBB has identified several companies that are behind the teeth whitening ads and Web sites including:

Dazzle White, White Smile, Teeth Smile, Dazzle Smile & Advanced Wellness Research.

For more information go to this very good websites forum at MoneySavingExperts.Com. – the text below is direct from their website;-

Complaints about the billing practices of these start-up companies are also increasing. It is often impossible to cancel an order, and refund requests are seldom granted. Frequently, the fine print in an advertised offer obligates the buyer to a full subscription for that item. The $1.99 trial offer then becomes a $70 charge to your credit card. Remember that banks and credit card companies offer little assistance in resolving these types of billing issues

Here are a few of the more than two thousand listed problems with whitening products and offers from complaintsboard.com.

* Refunds were not delivered as promised.

* Cancellations were not allowed as promised.

* Unauthorized charges or double billing to credit cards occurred.

* Recurring charges continued after cancellation attempts.

* The product was not received but the card was billed.

* Refunds were not granted for a damaged product

* Free trial offers were billed the full subscription price.

* Customer service assistance was unavailable.

These products are now prevalent in the UK, PLEASE DO NOT BE FOOLED. Stick to reputable sites and established brands such as Crest Whitestrips. Check for a company registration number, a company address and an established trading record.

For a wide range of home teeth whitening kits go to our website at www.crestwhitestrips.co.uk. The McCann Agency Ltd was founded in 2005 – Company registration number 5400278.

If you require any further information regarding teeth whitening and the availability of ‘home kits’ then please do not hesitate to email me at stephen@themccannagency.co.uk.

Happy Whitening

Steve Douglas

Sales Director - www.crestwhitestrips.co.uk

The greatest difficulty for most manufacturer’s of home teeth whitening kits / systems is to find a mould that will closely match that used by your dentist. In the past most moulds have been of poor quality, they tended not  to mould around your teeth leaving gaps, so that the whitening ingredient would leak out. However with the launch of the new ‘thermoshrink’ moulds in the Bdazzled Whitening Systems these problems have been eradicated. Once immersed in ‘hot’ but NOT boiling water these moulds can be easily ‘sucked’ and pressed into place to make a near perfect replica of your teeth. These fit snuggle to your teeth when inserted into your mouth and provide a perfect vehicle to apply the whitening ingredient.

There are many manufacturers of carbamide peroxide world wide, however the Bdazzled Whitening System is ‘made’ by dentists in Australia and ONLY the finest CP is used. Just recently the company Noveous Smiles were interviewed on Australian TV, Channel 9′s A Current Affair and voted the best long term home tooth whitening system available, and in some instances the whitening treatment can last upto 2 years!

The complete Bdazzled range includes the flagship White Wedding (29% CP) – the ultimate whitening package for the bride & groom, Professional (24.5% CP)- top quality whitening that can last up to 2 years, Xpress (29% CP) for a rapid high strength 7 day treatment that quickly removes deep intrinsic stains and The Whitening Pen (24.5% CP), which is ideal for  those that want to whiten on the go but don’t have the time each morning or night – same dental strength ingredients.

Ultimate Home Teeth Whitening System

Xpress Removes Deep Stain's Fast

Whiten on the Go!

Whitening Lasts Up to 2 Years

A bright and healthy looking smile today is a very strong factor in both our social and professional lives.

You can whiten ALL your teeth with Bdazzled Professional. You will enjoy whiter teeth by using Bdazzled Professional.

By working closely with the manufacturers we are able to bring you the highest quality 24% carbamide peroxide available today. If you want to have a bright, white smile and fill yourself with both innner and outer confidence then Bdazzled Professional, will provide you with a dental strength rapid teeth whitening process.

Why not visit our website, or indeed go direct to one of the Bdazzled products links above and order today and we will dispatch to you immediately your Bdazzled Whitening System. Why not order two, one for your partner or friend?

Make teeth whitening an affordable part of your beauty regime? Save Time & Money, no need to visit the dentist. Simply whiten in the comfort and convenience of your own home.

Bdazzled Whitening Systems will whiten your teeth back to their natural shade.TV Presenter, model, mother, personal trainer and Ironman contestant Grace McClure explains, ‘When you smile from within it changes everything, it catches, get the confidence to smile from within’. Don’t Waste Another Moment – Bdazzled Teeth Whitening Systems are Affordable, Very Easy to use and no need to visit the dentist and pay £350+  Order Now and start whitening tomorrow!

Its is easy to do, affordable and really does work. Having white teeth offers you major beauty benefits and the results are amazing. You will notice that your lisptick looks better, that your new white teeth will enhance the look of your eye liner & mascara.

BDazzled Professional will Brighten your smile almost as quickly as Laser – without the expense. The active ingredient has been formulated to reduce sensitivity and dehydration whilst accelerating the whitening process. Three 30 minute sessions morning and night for two days is all the system requires to take your smile from dull to dazzling!

Which ever BDAZZLED Whitening System you choose you will not be disappointed! Dental strength carbamide peroxide, new thermo shrink moulds and a version to suit your own ‘whiteness’ requirements. Whiten your teeth now, quickly, safely and very affordable in the convenience of your home – save time & money.

So why wait another moment, visit our online teeth whitening and oral hygiene store and see our range of Bdazzled Teeth Whitening Systems.

www.crestwhitestrips.co.uk

Happy Whitening

Steve